Monday, June 26, 2006
Other choices in Seattle
Check out the top results. Mixed in with a lot of articles about search from the Seattle newspapers are a few companies in the Search advertising business. You might want to give the companies that appear highest in the results bonus points as you consider who to hire. Being able to manipulate the engines is one thing but, more and more, search engine presence is earned through legitimate relevance factors. You can spin around the Web to learn more about relevance and see that many of the ingredients to good search presence correlate with ingredients you want in an expert service provider. As of this posting, here are three local companies that bubble near the top:
Friday, June 23, 2006
If you go it alone, 10 mistakes to avoid
If you'd rather turn this over to an expert, check out our rates and services and drop us a note! :)
The real value of the list is in the accompanying article explaining each item so make sure to read the whole thing. It's golden!
1. creating a long list of less than targeted keywords
2. failing to identify unique aspects of your product or service
3. a lack of keywords in your ad text
4. directing users solely to your home page
5. creating single ad groups
6. utilizing single campaigns
7. using broad match only
8. failing to optimize ad serving for your ads
9. failing to track results
10. entering the content network without modifying bids
Read the rest
How to use Google to buy votes
Seattle's 43rd legislative district has a spirited race shaping up. It's interesting (to us, at least!), to note how few candidates are working with search advertising to help get their messages out. For example, searching for the candidate with the largest campaign coffer returns a lot of results that aren't the first pages Jamie Pedersen would probably like a potential voter to see:
His campaign page comes up 3rd or 4th on the page and is mixed in with all sorts of less desireable 'messaging' about him and his campaign. Seems like Pedersen might want to pay a few cents per click to emphasize his own message and make sure to give his campaign link more prominence.
Another candidate from the 43rd has things a bit better. Lynne Dodson's campaign page rises to the top of the 'natural' Google results so she's good there. But she still might want to consider the small cost of having a controlled message appear on the page in addition to the data Google is grabbing off her campaign site. Plus, she'd get some insurance in the event the search engines start to rank another 'Lynne Dodson' page higher.
It's the same case for the rest of the candidates in the 43rd - at this point, none have a presence in the paid search ads on Google or any other engine. As the Internet surpasses every other medium as a source of information, it's a missed opportunity that could easily cost someone an election.
Monday, June 12, 2006
Who shouldn't bother with search advertising
These not-so-sweet spots include:
- Financial/investment services
- Personal injury law
- Web site construction
- Web site hosting
- Windshield repair
Who should consider search advertising?
Here is a list of the types of businesses that can benefit from this anti-serendipity. The key is that these are all services that people need every day and are willing to pay for. They just need to find you. The key is to figure out how many news customers it takes to justify the expense of working with Red Rac and paying for the keyword bidding. Higher-priced gigs are great -- trying to sell your bands CDs? Better leave that kind of work to Amazon.
Sweet spots in search advertising
- House cleaning and maid services
- Interior design
- Landscaping and yard work
- Lawyers (get ready for tough bidding!)
- Specialty consultants
- Specialty instruction
Services & Rates
Contact Red Rac Search Advertising, LLC today
What you get:
Full search engine advertising campaign support--
- Documented campaign strategy approved by you
- Ad creative & keyword suggestions and optimization process
- Budget and bidding analysis and strategy
- Ongoing campaign analysis and optimization including message and keyword testing
- Weekly traffic reports
- Our $200 monthly fee is for campaign management. You pay for the traffic sent to you. So, for example, if we're bidding 25 cents per click and you get 400 transfers from your ad, you pay $100.
$500 + up
Is your competitor's Web site trouncing yours in Google? Have a search issue that you'd like an expert to look into? We take on select cases only when we think we can truly help and make an impact. There are infinite moving parts that can be tweaked, twisted and improved to change a page's presence in search results or how a search ad performs. We'll give you a full report on your special situation and suggestions for change.